Digital Marketing Specialist

Responsibility

The common responsibilities for this position include developing and implementing comprehensive online acquisition strategies, leveraging SEM, SEO, Social Media, and Paid Media Buys to enhance brand awareness and lead generation. The role involves coordinating with external agencies and in-house stakeholders to ensure campaigns meet company objectives, analyzing campaign performance, and providing recommendations for optimization. The Digital Marketing Specialist will manage and grow affiliate programs, conduct bi-monthly meetings to discuss campaign performance and strategic initiatives, and collaborate on cross-functional digital marketing projects. Additionally, the specialist will create engaging content for various digital channels, manage social media platforms, measure content performance, and iterate strategies based on data-driven insights, while also staying updated on market trends.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%