Digital Marketing Specialist

Responsibility

The common responsibilities for this position include developing and implementing comprehensive online acquisition strategies, leveraging SEM, SEO, Social Media, and Paid Media Buys to enhance brand awareness and lead generation, and coordinating with external agencies and in-house stakeholders to meet campaign objectives. The role also involves analyzing campaign performance, providing recommendations for optimization, and managing the OPI affiliate program. Additionally, the Digital Marketing Specialist will create and distribute engaging content, manage social media channels, monitor trends, and utilize AI tools for content creation. They are expected to measure content performance and iterate on strategies based on data-driven insights while completing ad-hoc projects as assigned.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%