Head of Branding and Marketing Communications

Responsibility

The common responsibilities for this position include leading the branding and marketing communications department, developing and executing the overall marketing strategy for the brand and products, driving brand growth and customer engagement, developing brand strategy and marketing campaigns, managing a team of marketing professionals, overseeing the creation of marketing collateral, collaborating with the Growth Team on customer acquisition, working closely with PR on market education and media coverage, conducting customer research and utilizing market analytics, cultivating relationships with external partners, and staying abreast of industry trends and best practices.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%