Digital Marketing Executive

Responsibility

The common responsibilities for this position include executing and analyzing paid search campaigns, managing website analytics and PPC initiatives, optimizing copy and landing pages, conducting ongoing paid keyword research and expansion, managing paid social media campaigns, and ensuring adherence to budget constraints. Additionally, the role involves tracking, reporting, and analyzing campaign performance data to identify trends and insights for maximizing ROI. The Digital Marketing Executive will support and execute the comprehensive marketing strategy, optimize website experiences to enhance online lead generation, and prepare performance reports using web analytics tools. Continuous research on industry news, trends, and best practices is also required, along with performing ad-hoc marketing tasks as needed.

Job Growth

Skills Requirement

The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.

• Skill Categories
• Specific Skill Sets

Skills Distribution

The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.

• More Than 70%
• More Than 50%
• More Than 30%
• More Than 10%