The common responsibilities for this position include developing and executing digital marketing strategies, managing campaigns, optimizing performance, analyzing data and insights, enhancing customer journeys, and analyzing trends. The role involves collaborating with stakeholders, agencies, and production houses to maximize campaign effectiveness, setting up reports to optimize campaign performance and media spend, and monitoring digital marketing performance to gain insights into customer behavior. Additionally, it includes designing and implementing new digital services and experience initiatives, supporting the implementation of a recommendation engine for personalized services, and driving passenger analytics projects. The position requires supervising project plans and execution while coordinating with internal departments, external contractors, vendors, and business partners, as well as fostering an innovative culture within the team.
The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.
The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.
Job classifications that have advertised a position
Academic degree required as indicated by all job postings
Job subclassifications that have advertised a position