The common responsibilities for this position include understanding sales briefs and clients' marketing goals, conducting research and analyzing big data, developing digital marketing strategies, managing accounts and client servicing, compiling reports on KPIs and campaign effectiveness, making recommendations and pitching on search campaigns to improve performance. Additionally, the role involves executing and monitoring digital advertising initiatives, collaborating with teams for marketing campaigns, optimizing digital marketing content across various platforms, implementing SEO and SEM initiatives, analyzing market trends and customer behaviors, and providing insights to optimize campaign effectiveness. The responsibilities also encompass managing social media platforms, scheduling ad placements, creating and scheduling posts, and supporting e-commerce operations to maximize sales.
The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.
The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.
Job classifications that have advertised a position
Academic degree required as indicated by all job postings
Job subclassifications that have advertised a position