The common responsibilities for this position include formulating and executing marketing strategies and campaigns, planning and managing promotional activities, analyzing customer data to generate insights for offer planning, measuring and reporting on marketing program effectiveness, and collaborating with cross-functional teams. The role also involves developing retention and upsell strategies, conducting market research and competitive analysis, maintaining relationships with external partners, and supporting ad hoc projects. Additionally, the Assistant Marketing Manager will create marketing content and collateral, oversee the implementation of marketing initiatives, and track performance against company KPIs.
The percentages next to each skill reflect the sector’s demands in these respective skills. E.g., 30% means this skill has been listed in 30% of all the job postings in this sector.
The skills distribution tells you what specific skill sets are in demand. E.g., Skills with a distribution of “More than 50%” means that these skills are wanted in more than 50% of the job postings.
Job classifications that have advertised a position
Academic degree required as indicated by all job postings
Job subclassifications that have advertised a position